LinkedIn Content That Doesn’t Cringe
LinkedIn Content That Doesn’t Cringe. If your brand feels fuzzy to you, it’s fog to your audience. Let’s make it obvious and repeatable.
Voice is the personality; tone is the mood. Document both or drift wins.
Steps
- Document decisions in one page — People use what they can read in two minutes.
- State the promise in plain words — Avoid poetry; say the outcome a buyer can point to later.
- Design constraints before concepts — Constraints produce coherence; they are not creative jail.
- Define the audience and their stakes — Name who loses what if nothing changes; real stakes sharpen choices.
Why this matters: People use what they can read in two minutes. In branding, consistency is a function of decisions captured and reused.
Why this matters: Avoid poetry; say the outcome a buyer can point to later. In branding, consistency is a function of decisions captured and reused.
Why this matters: Constraints produce coherence; they are not creative jail. In branding, consistency is a function of decisions captured and reused.
Why this matters: Name who loses what if nothing changes; real stakes sharpen choices. In branding, consistency is a function of decisions captured and reused.
Toolkit
- Positioning line — For [audience] who struggle with [problem], we deliver [outcome], proven by [proof].
- Palette tokens — CSS variables / design tokens for color and spacing across apps.
- Messaging blocks — Headline • subhead • bullets • CTA mapped to page sections.
- Voice ladder — From formal to playful with examples for each channel.
How to use it: For [audience] who struggle with [problem], we deliver [outcome], proven by [proof]. Save the final in a shared doc; link from tickets so execution matches intent.
How to use it: CSS variables / design tokens for color and spacing across apps. Save the final in a shared doc; link from tickets so execution matches intent.
How to use it: Headline • subhead • bullets • CTA mapped to page sections. Save the final in a shared doc; link from tickets so execution matches intent.
How to use it: From formal to playful with examples for each channel. Save the final in a shared doc; link from tickets so execution matches intent.
Example
A fintech tightened palette tokens and shipping velocity rose because designers stopped re‑deciding shades.
Common Pitfalls & Fixes
- Guides nobody reads — One page first. Depth later. Adoption beats length.
- Logo first — Write positioning before pixels; a logo is a receipt for choices.
- Collecting adjectives — Translate adjectives into constraints (type size, palette count, tone limits).
Related Articles
- Personas That Don’t Lie — Pro Tips #2
- UX Writing That Sounds Like You — Guide #2
- Rebrands Without Burning Goodwill — Playbook #2
- Finding Your Brand Voice — Case Files #2
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