UX Writing That Sounds Like You — Deep Dive #2
UX Writing That Sounds Like You — Deep Dive #2. We’ll turn instincts into a system you can run every week.
Content that works trades novelty for usefulness repeated consistently.
Steps
- State the promise in plain words — Avoid poetry; say the outcome a buyer can point to later.
- List three proof points — Social, data, demos. Proof turns belief into trust.
- Design constraints before concepts — Constraints produce coherence; they are not creative jail.
- Document decisions in one page — People use what they can read in two minutes.
- Define the audience and their stakes — Name who loses what if nothing changes; real stakes sharpen choices.
Why this matters: Avoid poetry; say the outcome a buyer can point to later. In branding, consistency is a function of decisions captured and reused.
Why this matters: Social, data, demos. Proof turns belief into trust. In branding, consistency is a function of decisions captured and reused.
Why this matters: Constraints produce coherence; they are not creative jail. In branding, consistency is a function of decisions captured and reused.
Why this matters: People use what they can read in two minutes. In branding, consistency is a function of decisions captured and reused.
Why this matters: Name who loses what if nothing changes; real stakes sharpen choices. In branding, consistency is a function of decisions captured and reused.
Toolkit
- Messaging blocks — Headline • subhead • bullets • CTA mapped to page sections.
- Voice ladder — From formal to playful with examples for each channel.
- Positioning line — For [audience] who struggle with [problem], we deliver [outcome], proven by [proof].
How to use it: Headline • subhead • bullets • CTA mapped to page sections. Save the final in a shared doc; link from tickets so execution matches intent.
How to use it: From formal to playful with examples for each channel. Save the final in a shared doc; link from tickets so execution matches intent.
How to use it: For [audience] who struggle with [problem], we deliver [outcome], proven by [proof]. Save the final in a shared doc; link from tickets so execution matches intent.
Related Articles
- Onboarding Emails that Feel On‑Brand
- Onboarding Emails that Feel On‑Brand — Deep Dive #2
- Founder‑Led Marketing: Where to Start
- LinkedIn Content That Doesn’t Cringe — Deep Dive #2
← Previous: Story Structures That Sell — Guide #2 Next: Proof: Social, Data, and Demos — Field Notes #2 →
Related Articles
- Case Studies with a Plot — Guide #2
- Personas That Don’t Lie — Playbook #2
- Rebrands Without Burning Goodwill — Playbook #2
- Brand Positioning That Sticks
← Previous: Story Structures That Sell — Pro Tips #2 Next: Proof: Social, Data, and Demos — Deep Dive #2 →